Our Projects
ASHA has over 55 combined years of mobility planning experience in Florida, providing urban and transportation planning services to local governments, transit agencies, metropolitan transportation organizations and the Florida Department of Transportation.
FDOT District Five / Statewide Mobility Week
Type of Project: Stakeholder and Public Engagement
Under the Florida Department of Transportation (FDOT) District Five Technical Support and
Public Outreach contract, ASHA oversees the implementation of the annual statewide Mobility Week. Poorna has served as the project manager to FDOT District Five since inception of the Mobility Week initiative in Central Florida in 2016 and has facilitated and coordinated expansion into a statewide initiative in 2018.
The annual Mobility Week campaign promotes safe and efficient multimodal transportation choices through various initiatives, events and programs held in partnership with local and regional agencies. Since 2016, FDOT and its partners have hosted more than 500 events across each of FDOT’s seven districts to share information on travel choices including transit, walking, bicycling, ridesharing and driving safely.
FDOT District Five Pedestrian and Bicycle Safety Strategic Plan
Type of Project: Transportation Planning
ASHA has served as the prime consultant on the Florida Department of Transportation (FDOT) District Five Technical Support and Public Outreach contract since 2016. Through this contract, ASHA supports the Passenger Operations Team with multimodal analysis, bicycle and pedestrian mobility and safety support, outreach and coordination with local and regional stakeholders, technical reviews, complete streets projects, and grant research. A key outcome of this contract was the development and adoption of the FDOT District Five Pedestrian and Bicycle Safety Strategic Plan (PBSSP). It serves as a supplement to the Florida PBSSP and includes specific implementation measures that District Five will undertake to reduce pedestrian and bicycle fatalities in the Central Florida region.
​
High Visibility Enforcement (HVE) Program
Project Type: Transportation Planning and Data Analysis
ASHA serves as a consultant for Florida Department of Transportation (FDOT) Central Office on the annual Pedestrian and Bicycle Safety High Visibility Enforcement (HVE) Program for Florida’s 25 priority counties. The annual program includes identification of the State’s high crash network based on pedestrian and bicycle incapacitating injuries and fatalities, where law enforcement agencies can effectively focus education and enforcement efforts. ASHA evaluated the effectiveness of the HVE program in reducing crashes as well as the associated Communications program.
ASHA also managed a High Visibility Blitz Campaign within the four-county pilot area of Brevard, Orange, Seminole, and Volusia counties in 2020. Outreach metrics included 4 press conferences, 6.8 million earned media impressions, 158 placements, 1.7 million radio impressions, and 2.7 million mobile geo-framing impressions.
Target Zero
Root Cause Analysis
Project Type: Transportation Planning and Data Analysis
Asha Planning (Asha) worked closely with the FDOT State Safety Office (SSO) to study the root cause of bicycle and pedestrian based fatalities and serious injuries throughout the State of Florida. As part of this detailed analysis, the Asha team identified roadway risk factors and characteristics for specific crash types and developed countermeasures for addressing the crash types based on a roadway's risk factors. The analysis was conducted at Statewide and District-levels.
​
Deliverables for this study included coordination with various Central Office departments, crash facts infographics for each FDOT District, monthly status presentations focused on real-time crash data/analyses, a summary brochure containing findings based on pertinent crash data analytics, and policy recommendations for State roads.
Target Zero
Tip Card Series
Project Type: Targeted Marketing Campaign
Asha worked closely with the FDOT State Safety Office (SSO) to develop a new series of creatively targeted educational tip cards for the Target Zero initiative. These tip cards include useful Florida themed content paired with vital safety information.
​
These tip cards have been distributed throughout all seven FDOT Districts as unique solutions to promote driver awareness.
US 441 OBT
Outreach Plan
Type of Project: Stakeholder and Public Engagement
Asha assisted with the outreach plan for making a series of safety improvements along Orange Blossom Trail (U.S. 17-92/U.S. 441) from south of Holden Avenue to 34th Street.
​
The carefully planned improvements work together to create a safer and visually welcoming environment for all roadway users, especially people walking and biking. The outreach focused on education and enforcement strategies that will be implemented in partnership with local stakeholders and community members.
S.R. A1A Safety Improvements
Project Type: Stakeholder and Public Engagement
Asha created and implemented the outreach plan for making a series of safety improvements along S.R. A1A in Satellite Beach, FL. These safety improvements included the installation of Rectangular Rapid-Flashing Beacons (RRFBs), lane delineators, speed tables, and in-pavement lighting along 16 locations on this corridor. Asha provided public involvement support for multiple pop-up safety events creating local awareness of these new safety improvements
